Blog & articles
Retail & Distribution
Guides
How to Get Into KeHE and UNFI: A Distributor Onboarding Guide for Emerging CPG Brands
Landing a regional grocery account feels like the finish line. Then the buyer asks, "Who's your distributor?" and you realize it's the starting gun. For most emerging natural and specialty brands, that answer is KeHE, UNFI, or both. Getting set up with them is less about a single pitch and more about proving you're ready to be a line on their P&L.
Retail & Distribution
Guides
How to Get Into KeHE and UNFI: A Distributor Onboarding Guide for Emerging CPG Brands
A founder's guide to KeHE and UNFI onboarding: what to prepare, what it really costs, and how to keep velocity up after launch.
Commercialization
Guides
CPG Trade Spend 101: How Emerging Brands Can Stop Losing Margin to Deductions
What trade spend really includes, where deductions leak margin, and how to build a trade budget that drives velocity.
Retail & Distribution
Guides
How to Pitch Retail Buyers: Building a CPG Sell-In Deck That Gets a Yes
How emerging CPG brands win retail placements: category review timing, what goes in the sell-in deck, and a funded support plan.
Operations
Guides
GS1 Barcodes, GDSN and Retail Readiness: The Checklist Before Your First PO
The retail readiness checklist for emerging CPG brands: GS1 UPCs, GDSN item data, case specs, labels, paperwork and EDI.
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